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4 Simple (And Cheap) Ways to Market Your Blog

September 25, 2012

Bloggers know the importance of gaining an audience. If there’s nobody out there reading your content, what’s the point in having a blog?

But just because you create a blog does not mean that you’re going to be handed an audience on a silver platter. Instead, you need to earn an audience through a combination of great and informative content and utilizing the right marketing tactics.

Marketing a blog is not hard to do, but if you want to earn the best readership possible, you need to know how to market it correctly and to the right people. And the best part is, you can easily market your blog without needing a large marketing budget or purchasing some newfangled software.

If you have a blog, the following are four easy ways to market it.

1. Define your audience.

Every blog has a specific audience that will greatly benefit from the content. You need to determine this audience. When you do that, you will know the best ways and the best places to reach your audience and let them know your blog exists.

You can be as specific as you’d like when it comes to choosing your audience. Are they male or female? What age range do they fall into? Are they educated on the college level? Where do they live? Are they single or married? All of this information is relevant to knowing where to market your blog, so try and figure it out as best as possible.

2. Use keywords.

If you update your blog content on a regular basis, your blog will be regularly crawled by search engine spiders. For this reason, you need to make sure that your blog content is always chock-full of the most relevant and popular keywords associated with your topic. This will help search engine spiders learn where to rank you.

3. Utilize guest blogging.

You can do this in one of two ways: you can either locate a guest blogger to post on your blog, or you can be a guest blogger on another blog. Here’s how both are beneficial. If you use a guest blogger on your site, you need to allow them to publicize their post however they like. If they reach out to their own following and say, “Hey, come check out my blog on this website”, you’re going to earn more traffic.

On the other hand, if you were to guest blog, you will be able to place a link to your own blog in the bio portion of your post. If the blog’s audience enjoys what you had to say, they will click on the link to learn more about you or be directed to more posts you’ve written. This too also helps generate traffic to your site, so it’s a win-win situation.

4. Use social media.

If you’re on social media, you need to use these channels to your benefit and push your blog out to your audience. You can link to specific posts or you can market the blog as a whole. If you’re using Twitter, make sure that you include relevant hashtags so that your tweet can be seen by others interested in the same topics.

Marketing a blog is not hard as long as you know how to implement all of these tactics. Use keywords, use social media and use guest blogging. But most of all, know your audience. This is what will make or break your success.

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